For specialty clinics
Fill consultation slots with the right patients.
Implants, IVF, hair transplant, orthodontics, aesthetics — patients research for weeks and message at midnight. Modus answers their questions from your own treatment and pricing material, stays discreet, books the consultation while intent is high, and escalates anything clinical to your doctors.
- Treatment, cost and recovery questions answered around the clock
- Consultations booked in the chat and reminded before the slot
- Anything clinical escalated to your doctors, never answered by AI
- Every started treatment traced back to the ad that produced it
₹1L – ₹6L
Typical value of one high-value treatment plan — a single converted patient covers a quarter of spend
Today
What it looks like right now.
Ad enquiries for implants, IVF or transplants come in at night; by morning the patient has already messaged three other clinics.
Front desk staff are with patients in the chair, so WhatsApp piles up unanswered exactly when intent is highest.
Cost bands, number of sittings, recovery time, EMI options and pre-procedure instructions get re-typed on every single thread.
Consultation slots are lost to no-shows that nobody confirmed or reminded.
The agency reports cost per enquiry every month, and nobody can say which of those enquiries became a treatment plan.
The arithmetic
One converted treatment plan pays for the year
High-value procedures carry high acquisition costs — and the enquiry you paid for is lost the moment a competitor replies first. Modus makes sure yours is the clinic that replied.
₹1L–₹6L
Typical value of one high-value treatment plan
Under a minute
Reply time on a midnight ad enquiry
Zero
Enquiries left unanswered during OPD or on a Sunday
Where the money went
Cheap enquiries fill the inbox, not the chair.
“Free consultation camp” creatives win on cost per enquiry and produce almost no treatment plans. Modus keeps the ad attached to the patient through qualification to the treatment marked won, so you can compare cost per started treatment across creatives rather than cost per enquiry — and stop funding the ones that only look cheap.
How the attribution worksMeta ad performance
Ad
Ads Manager sees
Modus sees
Free Consultation Camp
Image · broad reach
₹22 / chat
“Best performer”
390
chats
31
qual.
0
orders
₹0
revenue
Implant Explainer
Video · intent-targeted
₹174 / chat
“Worst performer”
86
chats
44
qual.
11
orders
₹19.8L
revenue
390 conversations at ₹22 each produced no treatment plans. 86 at ₹174 produced eleven.
The agent
What it does on every enquiry.
Answers from your protocol, not the internet
The agent replies using only the treatment descriptions, price bands, sitting counts, EMI options and policies you give it. Anything clinical — suitability, diagnosis, medication — goes to your doctors instead.
Discreet by design
Sensitive enquiries are handled without pressure or prying, in plain language, on the patient's own number. No group broadcasts, no exposing why someone got in touch.
Consultations booked and reminded
A patient's preferred day and slot are captured in the chat and handed to your front desk with the whole conversation, then reminded before the appointment so fewer slots go empty.
Qualified before the chair
The agent captures the concern, how long it has been going on, city and budget comfort, then scores intent — so your counsellor prioritises the patients who are ready to start treatment.
Escalates the moment it should
Pain, an emergency, an upset patient, or a question that needs a doctor — the conversation is flagged for a human straight away, with full context and nothing pretended to be resolved.
Every treatment traced to its ad
The creative that produced an enquiry stays on the patient record through qualification to the treatment you mark won, so cost per started treatment is visible per campaign — no patient details are ever sent to the ad platform.
Follow-ups that actually go out
Post-consultation nudges, second-sitting reminders and dormant-enquiry re-engagement run on a schedule instead of depending on someone remembering.
In practice
How it runs.
- 01
Patient enquires on WhatsApp
From a Meta or Google ad, your website, Practo or a referral — at any hour, including weekends.
- 02
AI answers and qualifies
It explains the treatment, price band and process from your material, captures the concern, and books a consultation slot.
- 03
Your team treats
Your front desk gets confirmed, context-rich appointments; the agent keeps warm enquiries alive until they book.
Questions we get asked
Does the agent give medical advice?
No, and it is instructed not to. It handles information and logistics — what a treatment involves, price bands, timings, preparation — and hands anything clinical, diagnostic or urgent to your doctors.
Is patient information kept private?
Conversations run on the official WhatsApp Business API on your clinic's own number, and each clinic's data is isolated to its own account, visible only to your authorised staff. We do not sell or share it. Modus is not a substitute for your own medical-records system, so keep clinical records where they belong.
Will it quote a final treatment cost?
It shares only the price bands you publish, and says clearly that the final plan is confirmed by the doctor after examination. It will not improvise a figure or a discount.
Can it work for multiple branches or specialities?
Yes. Each branch or speciality gets its own knowledge base and board, so answers stay accurate to that location's pricing, doctors and timings.
Can it show which ads produce actual treatments?
Yes. Click-to-WhatsApp enquiries carry the ad that sent them, and that stays on the record through to the treatment you mark won, giving cost per started treatment by creative. The flow is one-directional and read-only — Modus reads delivery figures from your ad account and never sends patient information back to it.
How much of the front desk's work does this take?
The repetitive part — the first ten messages of every enquiry, the reminders and the follow-ups. Anything that needs judgement still reaches your staff, just with the context already gathered.
Stop guessing which enquiries were worth it.
One agent works every lead on your own number and your website — and every deal it closes is traced back to what produced it. We handle the setup.