For real estate

Qualify every lead before you call back.

Modus replies to property enquiries in seconds, asks about budget, location and timeline, and schedules site visits — so your team only spends time on serious buyers.

  • Instant reply to every enquiry
  • Leads pre-qualified
  • Site visits scheduled automatically
Real estate agent showing a property to a client

₹1L – ₹15L

Typical brokerage on one closed transaction — one recovered enquiry pays for the year

Today

What it looks like right now.

  • Leads from portals and ads go cold because nobody replies within the first few minutes.

  • Agents spend time on site visits with buyers who were never seriously interested.

  • Basic questions about price, size and availability repeat across every conversation.

  • There's no consistent record of which lead is at what stage of the buying decision.

Where the money went

Portal spend, judged on closings.

Portal and ad invoices are priced per lead, and every lead looks the same on the invoice. Modus keeps the source on the buyer through the site visit to the closing, so you can see cost per closed transaction by portal and by campaign — and stop renewing the source that only ever produced browsers.

How the attribution works

Meta ad performance

Illustrative

Price Drop Alert

Image · broad reach

₹26 / chat

Best performer

310

chats

22

qual.

0

orders

₹0

revenue

per paying customerNo closings

Property Tour

Video · locality-targeted

₹195 / chat

Worst performer

68

chats

33

qual.

5

orders

₹14L

revenue

₹2,650per paying customerScale this

310 conversations at ₹26 each closed nothing. 68 at ₹195 closed five.

The agent

What it does on every enquiry.

Instant first response

Every enquiry — from a portal, ad or referral — gets an immediate WhatsApp reply, before the buyer moves on to the next listing.

Budget, location & timeline qualification

The agent asks the right questions and scores each lead, so your team calls back the buyers most likely to close.

Listing & policy Q&A

Trained on your listings, pricing and terms, it answers buyer questions accurately without a human on every thread.

Site visit scheduling

Qualified buyers get a visit slot booked directly in the conversation — no back-and-forth over calls.

In practice

How it runs.

  1. 01

    Buyer messages about a listing

    From a portal, Meta ad or your WhatsApp link — the agent picks it up instantly.

  2. 02

    AI qualifies & answers

    It understands intent, asks about budget/timeline/location, and answers listing questions.

  3. 03

    Your team closes qualified buyers

    Site visits get scheduled and hot leads reach your team with full context.

Questions we get asked

Does this replace my CRM?

No — Modus handles the WhatsApp conversation and lead qualification, and gives you a pipeline view in its own dashboard. It complements whatever CRM your brokerage already uses.

Can it handle multiple listings at once?

Yes. The agent is trained on your active listings, pricing and terms, so it can answer questions across your full portfolio, not just one property.

What happens with a serious buyer?

The agent flags qualified, high-intent leads and hands off to your team with the full conversation and qualification details.

Do I need to install anything?

No. Modus runs on the official WhatsApp Business API on your existing number — no app to install, no code required from you.

Stop guessing which enquiries were worth it.

One agent works every lead on your own number and your website — and every deal it closes is traced back to what produced it. We handle the setup.