For coaching & education

Handle enrollment season without extra staff.

Modus answers parent and student questions about batches, fees and schedules, qualifies enrollment enquiries, and sends reminders — all on your institute's WhatsApp number.

  • Admission Q&A automated
  • Enquiries qualified
  • Reminders sent automatically
Students in a classroom during a coaching session

₹40k – ₹3L

Course fee for one enrolled student — and the batch they bring by referral

Today

What it looks like right now.

  • The same questions about fees, batch timings and demo classes repeat all day during admissions.

  • Enquiries spike during enrollment season and staff can't keep up with every message.

  • Parents who ask about a batch but don't enroll never get a follow-up.

  • Fee due dates and demo class reminders are tracked manually, or not at all.

Where the money went

Enquiries are not enrolments.

Batch-launch spend is judged on how many enquiries it produced, which rewards whichever creative promised the most and qualified the least. Modus keeps the campaign on the student record through counselling to enrolment, so cost per enrolled student is visible per creative before the next batch opens.

How the attribution works

Meta ad performance

Illustrative

Free Demo Class

Image · broad reach

₹12 / chat

Best performer

520

chats

41

qual.

0

orders

₹0

revenue

per paying customerNo enrolments

Topper Interview

Video · parent-targeted

₹128 / chat

Worst performer

88

chats

47

qual.

12

orders

₹14.4L

revenue

₹940per paying customerScale this

520 conversations at ₹12 each produced no enrolments. 88 at ₹128 produced twelve.

The agent

What it does on every enquiry.

Admission Q&A, instantly

The agent answers questions on batches, fees, faculty and schedules — accurately and in seconds, even during peak enrollment.

Enquiry qualification

It understands which enquiries are serious — grade, subject, batch preference — and routes them to your team with context.

Demo class & fee reminders

Automated WhatsApp reminders for demo classes and fee due dates, sent on time without manual tracking.

Follow-up on cold enquiries

Parents who enquired but didn't enroll get a timely, non-pushy nudge instead of being forgotten.

In practice

How it runs.

  1. 01

    Parent or student messages your number

    From your website, a referral or a WhatsApp ad — the agent responds instantly.

  2. 02

    AI answers & qualifies

    It handles admission questions and scores enquiry intent so your team knows who to call first.

  3. 03

    Your team enrolls & retains

    Qualified enquiries and reminders keep the admissions pipeline moving without extra front-desk staff.

Questions we get asked

Can it handle questions specific to my courses?

Yes. The agent is trained on your batches, fees, faculty and schedule information, so it answers accurately for your institute specifically.

Will it send fee and demo class reminders?

Yes. Reminders are configured to your schedule and sent automatically on WhatsApp, so nothing depends on someone remembering to follow up.

What about a parent with a complex question?

The agent hands off to your team with full conversation context whenever a query needs human judgment.

Do we need the free WhatsApp Business app?

No. Modus runs on the official WhatsApp Business API on your existing number — no app to install, no code required from your team.

Stop guessing which enquiries were worth it.

One agent works every lead on your own number and your website — and every deal it closes is traced back to what produced it. We handle the setup.