Marketing
Ad clicks that stay attached to the revenue they produced.
A lead form tells you someone filled it in. A click-to-WhatsApp ad opens a conversation the agent answers in seconds — and Modus keeps the ad id on that customer through qualification, through the order, through the re-order. That is what turns a cost-per-lead report into a cost-per-customer one.
- Click-to-WhatsApp ads answered the second they land
- Every conversation stamped with the ad that produced it
- Broadcast campaigns to a plain-English audience
- Cost per qualified lead and per customer, by creative
Campaign · Diwali Launch
- Audience
- “hot leads who never ordered”
- Matched
- 412 contacts
- Cooldown
- 30 days · 41 skipped
- Attributed to
- ad on every contact
- Ad account
- read-only
Every contact reached keeps the ad that produced it, so the campaign can be judged on orders rather than on opens.
What it does
The work, handled.
Click-to-WhatsApp, answered instantly
Point your Meta ads straight into WhatsApp. Every click opens a conversation the agent picks up in seconds — no form, no callback queue, no drop-off between the ad and a human.
The ad id travels with the customer
Meta sends the originating ad with the first message. Modus writes it onto the contact, and it stays there through qualification and the order — which is the whole join behind the attribution report.
Audiences in plain English
Describe who should receive a campaign — “hot leads from last month who never ordered” — and Modus compiles it into a filter over stage, score, order status and inactivity. No segment builder to learn.
Templates, windows and cooldowns handled
Outside WhatsApp’s 24-hour window only approved templates may be sent, and Modus enforces that for you — plus a per-campaign cooldown so the same contact is never hit twice.
Run history you can audit
Every execution records a row per contact: sent, skipped, or failed with the exact reason Meta gave. When a campaign underdelivers you can see which contacts and why, not just a total.
Read-only on your ad account
Modus reads delivery figures to compute attribution. It cannot create, edit, pause or fund an ad, and holds no permission to spend. Budget decisions stay yours, in Ads Manager.
In practice
How it runs.
- 01
Point the ad at WhatsApp
A click-to-WhatsApp objective, or a QR on a hoarding, or your website widget — all three arrive in the same inbox.
- 02
The agent takes the conversation
It answers from your material, captures budget and timeline, and scores intent while the buyer is still interested.
- 03
The order reports back
When the deal is marked won, its value lands against the ad that started it — and the creative comparison stops being guesswork.
And it shows up in the numbers
Two creatives can look identical on cost per lead and differ tenfold on cost per customer. Marketing is the stage where that difference is created — and the only stage where fixing it is free.
See how the attribution worksGet the whole system, not just this part.
All four funnels run off one agent, one knowledge base and one customer record — which is the only reason the revenue can be traced back to what produced it.