For interior & modular brands
Qualify design leads before the site visit.
A full-home interior is ₹8–20 lakh, but most enquiries are still browsing and half haven't taken possession yet. Modus asks about carpet area, possession date and budget range, answers package, material and warranty questions from your catalogue, and books consultations with the clients who are actually ready.
- Carpet area, budget and possession date captured upfront
- Consultations booked only with clients who are ready
- Long-cycle leads nurtured to their handover date, not dropped
- Every signed project traced back to the creative that produced it
₹3L – ₹25L
Typical value of one full-home or modular project — a single signed client covers a year of ad spend
Today
What it looks like right now.
Ad leads flood in without a budget or a timeline, so designers chase everyone with the same effort.
Design consultations and site visits get spent on people who haven't taken possession yet, or are 12 months away.
Package inclusions, material grades, warranty terms and delivery timelines are re-explained on every enquiry.
The lead-cost dashboard says the cheap creative is winning, but nobody has ever checked which creative the signed projects came from.
Follow-ups stop after two calls — and the client signs with whichever brand stayed in touch through a decision that took six weeks.
The arithmetic
One signed project pays for years
Your cost per lead is high and your designers' time is the scarce resource. Filtering the pipeline before anyone drives to a site is where the money is — and long-cycle clients stay warm instead of signing with whoever followed up.
₹3L–₹25L
Typical value of one full-home or modular project
Weeks, not minutes
The decision cycle Modus keeps nudging you through
24×7
Meta and Google ad leads answered the moment they land
Where the money went
The cheapest leads are the ones that never sign.
“Free design consultation” creatives win on cost per lead and lose on cost per project, because they pull in people who have not taken possession and were never going to sign. Modus keeps the ad on the record through qualification to the signed project, so you can see which creative actually filled your designers' calendars.
How the attribution worksMeta ad performance
Ad
Ads Manager sees
Modus sees
Free Consultation
Image · broad reach
₹19 / chat
“Best performer”
412
chats
26
qual.
0
orders
₹0
revenue
Kitchen Walkthrough
Video · new-possession audience
₹198 / chat
“Worst performer”
74
chats
38
qual.
6
orders
₹41L
revenue
412 conversations at ₹19 each produced no projects. 74 at ₹198 produced six, worth ₹41 lakh.
The agent
What it does on every enquiry.
Qualified on what actually predicts a project
The agent captures BHK and carpet area, possession or handover date, scope (full home, kitchen only, wardrobes), city and locality, and budget band — then scores the lead so your designers work the top of the list.
Package and material Q&A
Trained on your packages, price-per-sq-ft bands, material and finish options, warranty terms and delivery timelines. It answers those precisely and leaves the BOQ to your designers.
Consultations and showroom visits
Ready clients share a preferred slot in the chat; it reaches your team with the full thread and the qualification already done, plus a reminder before the appointment.
Built for a six-week decision
Interiors are not an impulse buy. Modus keeps warm leads alive with timed nudges and re-engages the ones who went quiet, so a slow client is not a lost client.
Handover-date follow-up
A client who is nine months from possession is not dead — the agent notes the date and comes back near it instead of writing the lead off today.
Every project traced to its creative
The ad or channel that produced an enquiry stays attached through qualification to the signed project, so cost per signed project is visible per creative — not just cost per lead, which is what makes browse-y creatives look good.
Hot clients reach a designer fast
When someone shares a floor plan, asks for a quote or wants to visit the experience centre, they are flagged for immediate human handoff with all the details already gathered.
In practice
How it runs.
- 01
Enquiry arrives on WhatsApp
From a Meta or Google ad, your website, a builder tie-up or a referral — answered instantly, at any hour.
- 02
AI qualifies and answers
Area, possession date, scope and budget captured; packages, materials and timelines explained from your catalogue.
- 03
Designers meet ready clients
Only qualified clients get a consultation slot. Everyone else stays nurtured until their handover date comes around.
Questions we get asked
Will it send quotes or estimates?
It shares your published packages and per-sq-ft price bands, and is explicit that the final estimate comes from your designer after the site measurement. It never improvises a project quote.
Can it read a floor plan a client sends?
No — the agent is text-based. When a client sends a plan or a photo, it acknowledges it honestly and flags the conversation for a designer with the file attached to the thread.
How does it handle clients who are months away?
It records the possession or handover date and keeps them in a nurture segment, then re-engages close to that date — the follow-up your team would like to do but rarely has time for.
Does it work for a modular kitchen brand with dealers?
Yes. Each showroom or franchise can run its own board with its own pricing and knowledge base, while enquiries route to the right location.
Can it tell us which ads actually produce projects?
Yes — that is the point of it. Every click-to-WhatsApp enquiry carries the ad that sent it, and that stays on the record through qualification to the project you mark won, so you get cost per signed project by creative. Modus reads the ad account read-only and can never spend or change anything in it.
What do we need to set it up?
Your packages, price bands, material options, warranty terms and the questions you always ask a new client. We provision the official WhatsApp Business API on your number and train the agent on that — nothing to install.
Stop guessing which enquiries were worth it.
One agent works every lead on your own number and your website — and every deal it closes is traced back to what produced it. We handle the setup.