For study abroad & immigration

Never miss an intake enquiry again.

Students message at midnight, compare five consultants in an evening, and go with whoever replied first. Modus answers course, country, eligibility and document questions from your own material, qualifies by intake, score and budget, and books the counselling session while the student is still in the chat.

  • Instant replies across every time zone you market in
  • Students qualified by intake, test score and funding
  • Counselling sessions booked and reminded automatically
  • Every enrolment traced back to the campaign that produced it
Graduating students walking in caps and gowns

₹1L – ₹3L

Typical consulting and application fee per enrolled student — one enrolment covers months of spend

Today

What it looks like right now.

  • Intake season multiplies enquiry volume, and counsellors cannot answer WhatsApp while they are inside a session.

  • The same questions arrive all day — eligibility, IELTS or GRE cut-offs, tuition and living costs, scholarships, document lists, deadlines.

  • A lead from a 1am webinar is cold by the time someone dials at 11am, and the student has already signed elsewhere.

  • Webinars and fairs are judged on how many leads they generated, never on how many of those students actually enrolled.

  • A large part of the pipeline is students who will never qualify for the intake they are asking about, and nobody finds out until the third call.

The arithmetic

One enrolled student pays for months

Your fee per student is high and the window is short — an intake either closes or it doesn't. Being the consultant who answered at 1am is most of the battle.

₹1L–₹3L

Typical consulting and application fee per student

24×7

Enquiries answered across every time zone you market in

Under a minute

First reply, even at peak intake volume

Where the money went

Webinar leads are cheap. Enrolments are not.

A free-webinar creative wins every cost-per-lead report and fills your counsellors' days with students who were never going to enrol. Because Modus carries the ad through qualification to the enrolment, you can see cost per enrolled student by campaign and put the next intake's budget where it actually converted.

How the attribution works

Meta ad performance

Illustrative

Free IELTS Webinar

Image · broad reach

₹14 / chat

Best performer

680

chats

44

qual.

0

orders

₹0

revenue

per paying customerNo enrolments

Canada Intake · Counsellor

Video · profile-targeted

₹166 / chat

Worst performer

118

chats

61

qual.

9

orders

₹21.6L

revenue

₹2,180per paying customerScale this

680 conversations at ₹14 each produced no enrolments. 118 at ₹166 produced nine.

The agent

What it does on every enquiry.

Answers from your own university list

Trained on the countries, universities, courses, cut-offs, fee ranges and intake deadlines you actually work with. It never invents a visa rule or an admission requirement — outside that, it hands over to a counsellor.

Qualified by intake, score and budget

The agent captures target intake, academic background, test scores, funding plan and preferred countries, then scores the student — so counsellors spend session time on students who can actually go.

Counselling sessions booked in chat

A qualified student picks a slot in the conversation; it reaches your counsellor with the full profile gathered, and a reminder goes out before the session.

Document and deadline reminders

Transcripts, SOPs, LORs, passport copies, application and visa deadlines — chased automatically on WhatsApp instead of by a counsellor with 60 students to track.

Replies in the student's language

Set the languages you serve and the agent answers in whichever one the student writes in — the same accuracy in each, which matters when the parent joins the chat too.

Every enrolment traced to its campaign

The ad, webinar or fair QR that started the conversation stays on the student's record through qualification to enrolment — so you can compare cost per enrolled student across campaigns instead of cost per lead across them.

Parents in the loop

Fee, safety, accommodation and ROI questions from parents get patient, consistent answers rather than whatever the counsellor had time for that evening.

In practice

How it runs.

  1. 01

    Student messages you

    From a Meta ad, a webinar, an education fair QR, your website or a referral — answered in seconds, at any hour.

  2. 02

    AI answers and qualifies

    Eligibility, cut-offs, costs and timelines explained from your material; intake, score and budget captured and scored.

  3. 03

    Counsellors close

    Sessions arrive pre-qualified with the student's profile ready. Everyone else keeps getting nurtured toward the next intake.

Questions we get asked

Does it give visa or immigration advice?

No. It answers from the process notes, document lists and requirements you provide, and routes anything judgement-based — a rejection history, an unusual case, a legal question — to your licensed counsellors.

Can it handle Hindi and regional languages?

Yes. You choose the languages, and the agent replies in whichever one the student or parent writes in, without a separate setup per language.

What if a student asks about a university we don't work with?

It says so honestly and steers the conversation to the options you do offer, instead of making up requirements for a university that isn't on your list.

Does it replace our CRM or application portal?

No. Modus runs the WhatsApp conversation, qualification and follow-up, and gives you a pipeline by intake. Your application portal stays where applications are filed; events can be pushed to your systems via webhooks.

Can it show which campaigns produced enrolments?

Yes. Click-to-WhatsApp enquiries arrive carrying the ad that sent them, and that stays attached through qualification to the enrolment you mark won, giving cost per enrolled student by campaign and intake. Ad-account access is read-only — Modus can never change or spend anything.

Can it work across branches and counsellors?

Yes — each branch can run its own board and knowledge base, and qualified students are handed to the right counsellor with the whole thread attached.

Stop guessing which enquiries were worth it.

One agent works every lead on your own number and your website — and every deal it closes is traced back to what produced it. We handle the setup.